Saturday, January 30, 2016

Advertising - (subtitle: How to avoid being successful in the 21st Century)

1600 views passed a short time ago for this blog.  That's not bad for someone like myself who is oblivious of how to use the Web properly.  Let's give you some new stuff to read and also avoid using the advice you're about to get.

Advice you don't need:

If you wish to be unassuming, unnoticed, and unappreciated in the 21st Century, here is how:

1) Don't learn social media sites.  They're all fluff and nonsense.  Even if only 1% of those who look actually care about what they read and learn from it, and that's only 1% of the population of the planet, and only 1% of those that care and read are actually going to say anything about your posts, and only 1% of those will give you credit...that's, let's see, only 1% of 1% of 1% of 1% of 7,302,249,331 that's 73 people.  73 people for a page of words...is that worth it?

2) Don't share your knowledge and links with other industries, companies, non-profit groups, hobby and social groups that have their own newsletters about related subjects.  Surely someone else will give them content relating to their interests and they may ask you to write for them, adding to your burdens.

3) Don't interlink your social media...links are passé, and if you do, leave off explanation of where the link goes; people like surprises.

4) Overestimate yourself; everyone writes about what is important to them from their own perspective.  So why write?  Besides, it's already been done, right?  Sir Arthur Conan Doyle said (through his vehicle, Sherlock Holmes), "There is nothing new under the sun.  It has all been done before."  They've said the same thing for centuries.  Must be true.

So follow the advice above.

That leaves more people reading this blog.
(Darn, did I write that openly?    Keep speaking up, everyone, and here is the key: Teach your children about these things; prepare them before they are adults.  Actively create social networks with them rather than let them create them on their own and consider it something "kids do".   Parental involvement cannot protect your child from everything, but there is nothing like having a parent show you how to do the fun things to give the parent the opportunity to point out the dangers.  Social media is a tool for helping your child succeed.  Give them the tools they need to use it.  I had them but didn't realize how important they were.  Now I do.  So do you.)

Special thanks to a certain editor of a local but wonderful newspaper that I'd happily credit if I had her permission; she made my year, and restarted my blog.